Legal
Privacy Policy
Last updated: 10 July 2026
Who we are
VelluPet ("we", "our", "us") operates the website at vellupet.co.uk and is the data controller for personal information collected through this site. If you have any questions about this policy, please email hello@vellupet.co.uk.
What we collect
We collect information you provide directly — such as your name, email, delivery address and payment details — when you place an order, contact us, or subscribe to our newsletter. We also collect basic technical information (browser, device, IP address) automatically when you visit the site.
How we use your information
We use your information to process and deliver orders, handle returns and enquiries, send order updates, and — with your consent — send marketing emails. We rely on our legitimate business interests, the performance of a contract with you, and your consent as lawful bases under the UK GDPR.
Who we share it with
We only share your information with the service providers we need to run our business — payment processors (Shopify Payments), delivery partners, email service providers and analytics tools. We never sell your personal information.
How long we keep it
Order records are kept for 7 years to meet UK tax and accounting requirements. Marketing preferences are kept until you unsubscribe.
Your rights
Under UK GDPR you have the right to access, correct, delete or export your personal data, and to object to certain uses. To exercise any of these rights, email hello@vellupet.co.uk. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
We use essential cookies to make the site work (e.g. remembering your cart), and analytics cookies to understand how the site is used. You can control cookies through your browser settings.